A number of my politically minded facebook friends have recently complained about the news values of the BBC, which chose to lead its 6pm bulletin on Wednesday with snow stories, despite the foiled plot to unseat Gordon Brown.
So which is more important, Snow Go, or Go Go?
I am the first to complain when weather dominates the news. But the current conditions are unprecedented...particularly in Scotland where it has been below freezing since before Christmas. By contrast, senior Labour Party figures seem to be trying to undermine Brown every other week. So what's new?
If we judge the importance of a news event on the impact it has on people's lives, there is really no contest. School closures, the great grit shortage, the fear of gas supplies running out, getting food to old people trapped in their homes...these issues affect the lives of millions. Can we really say the same about Hoon's views on the PM's leadership?
We know the answer already. More people watched Reporting Scotland on Monday than tuned into the Dr Who Christmas special. We vote with our remote controls. Even David Tennant couldn't beat the blizzards....